No matter what other salespeople may say, the reality is that there are few, if any, products that can actually sell themselves (which is ironically a stereotypical sales pitch, proving that even those products that can “sell themselves” need a mouthpiece to get the ball rolling). And even the greenest entrepreneur or small business owner knows that marketing their product or service will be an essential step down the road to achieving success.

There are many more ways for a small business owner to use their custom-made CDs and DVDs to attract attention to their products or service, perhaps even a looping presentation displayed in the store or shop itself, but the real genius will come from each individual business owner as they contemplate the full use of CDs and DVDs within their marketing strategies.

How do CD business cards work?

CD business cards work just like a normal CD and can contain whatever information you wish to put on them up to the capacity limit of the disc (typically a maximum of about 45-50MB, or about 35 floppy discs).

The CDs will work in just about any standard PC, MAC or laptop CD/DVD drive. In a standard drive the disc fits into an inner circular tray as the CD business cards themselves have a raised circular section on their underside which fits neatly into this depression. In a laptop drive with a prominent spindle that you push the discs directly onto, these discs work in exactly the same way as standard CDs. The orientation of the discs does not matter. They sit with the label facing upwards, just as with standard 12cm circular CDs.

However these discs are not suitable for use in slot-loading CD drives, although these are fairly uncommon and will not normally be a problem.

It is widely known that DVDs hold about 6 times more data than CDs but it does not mean that CDs are obsolete. The great thing is that both CD and DVD reading and writing devices have become more versatile, making it possible to use different discs in the same device. Since both are so widely used, there is no danger that CD or DVD readers will disappear.

There are multiple ways in which a small business can use CDs and DVDs to market their products or services, and individual owners are encouraged to think of their own uses for multimedia marketing applications, but a few of the most successful marketing ideas using CDs and DVDs include the following:

  • – Packaging an interactive and informative DVD with a colorful brochure about the company to have on hand for walk-in customers or for use in trade shows
    • – Replication of CDs and DVDs is extremely cost effective as the process is relatively inexpensive for marketing materials and allows customers the ability to receive a customized sales pitch from a multimedia platform
  • – Use CDs and DVDs to display the quality of product or service being offered
  • – Use DVDs to formulate a planned and effective business proposal or presentation for partnership opportunities and growth.